black squid design


A small batch distillery located in the Adelaide hills of South Australia, specialising in hand crafted Gin and Single Malt Whisky. At 5nines (99.999) they’re in search of perfection and leaving nothing to chance, even engineering and crafting their own still.

The label design features Illustrations that are inspired by the marriage between the hand crafted copper equipment and eclectic images relating to each variety. This visual representation creates a unique personality that is reflective of each bottle of Gin and the distilling process.

  • 5nines-five-nines
  • five-nines-gin
  • gin-bottle-design
  • label-design-adelaide
  • packaging-gin-design


A hairstylist, a naturopath and a doctor walked into a bar developed Omit, an Australian men’s haircare company.

We created a clean, bold logo and packaging solution to reflect their unequivocal philosophy of natural, ethical, chemical free products to treat scalp concerns and style hair.

Omit the bad, leave only the good!

  • men-hair-logo
  • omit-packaging-haircare
  • men-omit-type
  • omit-typographic-logo

Pikes Limited Release Beer

The client approached us to design a small batch, limited release beer label for festivals and cellar door. To design a label that was visually and texturally premium, it needed to standout in the Australian craft beer market, and strikingly different from the current Pikes labels.

Taking inspiration from the freshwater Pike and their two-toned scales, the limited release label was designed to give an overall refined contemporary feel, with a simple minimalist look to break the mould of the typical craft beer. Using colours associated with the beer varietal to create an elegant and sophisticated colour palette. The labels pattern mimics a textural raised fish scale feel while highlighting one gold scale to symbolise its rarity.

  • pikes-beer-design
  • beer-label-design


Tumbleweed is a Homewares and Collectibles shop located in the Clare Valley, country South Australia - the home of the Tumbleweed. Citing the idea of a tumbleweed rolling along and picking up various items along the way.

With a store full of curiosities and strange collectables, we turned the name into a playful representation of itself. The tumbling letters rolling along invite the customer to tumble on in and discover. Tumbleweed - A little shop of wonders.

  • tumbleweed-logo-adelaide
  • clare-valley-australia
  • shop-quirky-typography

Shut The Gate, Tumbarumba Chardonnay

The existing Shut the Gate brand and wine labels revolve around various indirect gate references. This Tumbarumba Chardonnay is sourced from the high altitude of the snowy mountains, we saw it fitting to continue this direction with a theme of ‘the gates of heaven’. We drew inspiration from illuminated religious manuscripts; rare, aged and highly decorated. A complex gold foil was used, overprinted with black and embossed to reflect this luxurious, aged and textured motif.

  • pikes-beer-design
  • beer-label-design
  • beer-label-design

Say Cheese Wholesale

To maintain a more corporate look for the wholesale side of the business, we opted for a simplified bold logo which translated to a diecut business card to add a bit of the Say Cheese quirk.

  • print-design
  • print-graphic-design