black squid design

Frankly Eco

We created a logo, brand look and packaging suite for skincare start up Frankly Eco that reflects their stance as a young, modern, ethical brand for Mothers and their babies.

We wanted to give the packaging an overall soft and gentle feel to suit the product, a natural, honest and ethical skincare range for mothers and babies. We created digital illustrations in the style of continuous line and cut paper. One layer indicating the category, the other adding calming colours and differentiating the individual products. We chose these styles to give a clean and modern feel, while maintaining personality and authenticity.

We paired this with a hand written logo and clean, rounded type to build on this approach.

  • skin-care-packaging
  • frankly-eco-design
  • packaging-baby-range
  • packaging-frankly-eco
  • mum-baby-design

One Seed

We created a range of intricate paper cut flowers and plants, influenced by the ingredients used and fragrance of the perfumes of One Seed. We combined the paper petals and leaves with natural plant stems and branches to create an amalgam of nature with an artisan approach.
We constructed more than 20 individual plants and then composed these in various sets to reflect various products and categories within the brand. The images were applied across web, social media and printed promotional materials.

  • graphic-design-photoshoot
  • paper-photographer
  • craft-paper-art
  • layers-stock-flowers
  • cardboard-flowers-graphics

Opulent Moon

Our brief was to design an entry level label that will capture the attention of the Chinese market. During the initial brief the client reminisced on a story. "When I was younger, I had a dream. I was in the schoolyard in China. I was surrounded by lots of cold concrete, I was by myself and I felt very alone. When I awoke from my dream, there was a full moon creating a soft, warm light from its glow. I felt safe.”

Using the story as inspiration we designed the labels for Opulent Moon. A series of three wines that depict the various stages of the moon - full, half and crescent. We printed with glow-in-the-dark ink on the moon graphics, to reflect the clients story so everyone can feel safe from the moons glow.

  • opulent-moon-label
  • wine-label-china

Whistle Blower Tea Co

In a saturated market their brand had to stand out as a premium tea for the masses, strongly pronouncing their philosophy of accessibility, honesty and sustainable.

Taking inspiration from whistle blowers and revolutionaries, release of information, codes and redacted documents, we trialled various combinations of missing letters to achieve the most readable, with the brain naturally filling in the gaps in the logo.

The logo had to be clean, bold and open to reflect the brands intentions and philosophy.

The packaging also took a minimalist approach with the strong logo becoming a central feature paired with bold photography showing each individual ingredient in detail. The logo was printed in gloss black foil to contrast the detail of the images and the textured, uncoated and recycled stock.

  • whistle-blower-design
  • packaging-design-cosmetic
  • natural-cosmetic-packaging
  • natural-cosmetic-packaging
  • natural-cosmetic-packaging