Black Squid Design Institute can make your package appear bigger and last longer. Well, maybe that’s a long shot. But we can design an unforgettable experience.
Black Squid Design offers innovative packaging and label design that breathes life into a product (and keeps it alive long after the others have dropped off the shelf).
Laucke is rich in tradition with a strong history of supplying quality flour to professional and home bakers throughout Australia.
The brief was to refresh the tired Laucke brand, create a more contemporary brand and target a more niche market - the artisan baker.
Create a logo and a more uniform brand and revitalise all lines of professional and retail packaging to reflect the Laucke philosophy.
Ensure the packaging works across professional and retail with over 90 product lines.
We have photographed various artisan breads and positioned on the front of pack in various angles, views, crops or layout to create strong shelf presence and instant varietal differentiation for the habitual purchase.
Brauer Baby and Child was the first range to be transitioned to new packaging and has experienced growth in excess of 10% since the refresh.
One comment from a national buyer for a leading customer of Brauer that “this is the best packaging they have seen in pharmacy to date!”
Client comment: the redevelopment of packaging across the entire Brauer portfolio was an epic task. It involved the transition from what consumers told us was out dated, sterile, pharmaceutical looking packaging into a new, fresh approach that had natural cues whilst maintaining efficacy cues to assure consumers that the product would indeed assist their ailments.
Black Squid Design created a strong unified brand, applied across all packaging including new product development. They created a brand that reflects the companies philosophy and appeals to the target market.
Each label across the range represents a member of the Schild family, or a long held family emblem, sharing special family stories with consumers.
The bold black and white pattern is taken from the family's history in horse jumping.
wildsalad B. Baby Broccoli
The wildsalad branding has been extended to wrap itself around their Baby Broccoli. Hinting that the character doesn’t want to give up it’s tasty find.
Pikes Oakbank Beer
The Pikes Stout label is to reflect one of the original Pikes beer labels - traditional handcrafted stout.
Bethany Generation 6
The Gen 6 is the first of Bethany's wines to carry the new name, which reflects the Schrapel family lineage across six generations. An abstraction of growth rings found in trees, the label also represents how the winery is connected to the earth.
Bob, Shirl, Doris & Doug - Cauliflower packaging
Winner of the AADC gold chair. The gold chair is the most coveted in the Awards and only one entry will reach this pinnacle. The most outstanding complete piece, recognised for both originality and excellence.
Our brief was to design a package for prepacked vacuum cooled cauliflowers. Our client needed to change the habitual purchasing of fresh cut cauliflowers to a fresh wrapped option, and increase overall sales.
Our solution was to give the cauliflowers a personality with a traditional name that consumers would find familiar and comforting, thus personally connect to; perhaps taking people back to the days of Grandma's roast dinners and or memories of trying to get kids to eat their vegies. Using four different names also encourages the consumer to return each week and purchase a new cauliflower, as each ‘personality’ displays a different serving suggestion. With simple, fun packaging, we were able to keep production costs at a minimum, allowing the design concept to deliver maximum impact.
Zak Haircare packaging
Our brief from local hairdresser Zak, was to create new packaging and brand for his range of styling products. The objective was to create a sophisticated container, to look exclusive but also instil a sense of ‘value for money’, while maintaining a point of difference. Each tag contains all necessary information, so no additional labelling is required, minimising production costs.
Unique names differentiate products types coupled with corresponding fluorescent colours maintain a strong shelf presence.
Research into the use of a strong durable synthetic paper stock, able to withstand wear and tear, was integral to this design. Due to its durability and flexibility, ‘Yuppo’ also enabled Black Squid to emulate the curve of a clothing tag.
Crabtree Wines - Cellar Door Selection
Stephen Ter Horst Chocolatier
Chain of Ponds - Diva
Banrock Station - No Preservatives
Callum Hann, famed for his desserts, has created an exquisite line of macarons. The understated yet bold packaging provides a perfect solution for showcasing the yummy treats within.
When Richard and Rasa bought the well-established Crabtree Wines in the Clare Valley they felt the packaging also needed a breath of fresh air, without alienating the loyal Crabtree Wines devotees. The identity needed to have an established, yet contemporary feel, with a 3-tiered approach to their wine range; visual signifiers of quality
The Crabtree brand now features a leaf graphic as the primary logo, which has been reserved for use on their flagship Watervale Riesling variety. All other wine varieties features a unique leaf graphic for visual differentiation. The Estate Range was specifically designed to have a long lasting life and strong shelf presence using the leaf as a feature.
House wine for the Dog & Duck Hotel
The Dog & Duck Hotel needed labels for their red and white house wines. A great conversation starter.
Chain of Ponds - Novello
Novello, which translates to ‘New’, is a contemporary winemaking style that produces youthful vibrant fresh wines. The new moon was used to represent this.
90 Mile Desert - Olive oil label
The limestone coast, also known as the '90 Mile Desert', is home to the Brown family olive grove. 90 Mile Desert label design is an elegant, but bold solution that reflects the 'terra rossa' or red desert soil of the region, giving the product a strong shelf presence.
Banrock Station Range
Black Squid Design was selected by Constellation Wines to undertake the redevelopment of the Banrock Station brand. This rebranding exercise involved updating the packaging and marketing material without alienating existing customers, along with raising its profile within the market place. Banrock Station’s strong environmental focus also needed to be at forefront of every aspect of the brand.
Along with updates to the Banrock logo trade mark, a sub-brand graphic of a tree growing out of a bottle was created as an expression of Banrock’s commitment to ‘caring for the environment’, and to represent a focus on change rather than preaching any environmentally credentials. Focus testing was done in 5 countries on this approach, with unanimous results across all markets.
Using the new brand elements, this approach was then extended to the packaging and marketing material, including bottle labels, casks, cartons and merchandise for the Core, Reserve and Mediterranean Ranges.
Bethany Little Boat
Nostalgia, a little whimsy and a hand-made boat went into creating this understated label.
Bethany Lawrence and Edna
This label commemorates the dedication of Lawrence and Edna Schrapel to both their offspring and family business. After many years of toiling in the vineyards the stewardship of the property has been passed to their sons, the current winemakers of Bethany Wines.
With the predominately female consumer in mind, the Bethany Wines Rosé label features dramatic watercolour marks coupled with delicate simple line work of imagery from nature.
Currawong - Olive oil label
Seeking out the little black berries the currawong searches.
This Adelaide Hills winery value their proud family traditions, from making great wine right down to their pet dogs. The label designs take Griffin Wines to a new level and puts a face behind the name by featuring family members in quirky settings, including Bear the dog, to reflect the hand made nature of the wines and the approachable, friendly feeling of the winery itself. However, an alternative had to be found to include deceased family pet ‘Gooter’ on their Rosé label. The solution is a die-cut silhouette of the late pooch, allowing the Rosé colour to show through.