The brief was to come up with a name and logo design for a doggy day care centre located in the upmarket Sydney suburb of Potts Point.
The primary target market is the gay community and wealthy dog owners in this upmarket suburb. Leaving their pride and joy at the doggy day care once or twice a week to play with their friends, go for walks and be treated like royalty. Almost like a holiday.
They say dogs are a man’s best friend. And diamonds are a girl’s best friend.
What do you get when you put them together? A Spoilt Bitch.
The finest doggie day care.
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